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Articles

12 Essential Things to Include in Property Listings
Determining what details to include in a property listing can seem overwhelming. You have countless details about the home and neighborhood to highlight. In this article, we discuss the essential elements every effective listing should contain – from descriptive overviews to amenities. Let's start ASAP! The Basics 1. Location The location of a property is one of the most significant factors that determine its value and appeal. A property's proximity to amenities like schools, hospitals, public transit, shopping, and dining strongly influences its desirability. Being within walking distance or a short drive of such amenities is ideal for most buyers and tenants. Highlight the amenities near the listing and specify the travel time and mode of transport to reach them. 2. Neighborhood Discuss the neighborhood the property is located in, including its availability of green spaces and recent developments. Mention any nearby landmarks or points of interest. If it is located in a trendy, upcoming neighborhood, highlight the potential for strong future growth. Discuss factors like zoning laws, and future residential and commercial developments that could impact the neighborhood. 3. Accessibility Note the property's accessibility and convenience regarding major roadways, public transit, and airports. Discuss travel times to employment hubs and nearby cities. Proximity to public transit like buses, trains, and bike lanes appeals to many buyers and tenants and contributes to a property's value. 4. Lot Size and Exterior Note the lot size, any outdoor spaces like a backyard, patio, or balcony, and details about the home's exterior such as architectural style, siding or facade, roof type, garage or carport, fencing, and landscaping. Provide the total square footage of the lot and building footprint. 5. Interior Layout and Features Give an overview of the interior layout including the number of rooms and their dimensions and purposes. Discuss special features like high ceilings, crown molding, built-in cabinetry or bookshelves, fireplaces, balconies, attics, or basements. Mention if the property has central heating/cooling, and an alarm or security system. 6. Age and Upgrades Specify when the home was built and the date of any major renovations. List any updates made within the last 5-10 years such as a new roof, siding, windows, plumbing, electrical, or HVAC system. Room-by-Room Rundown 7. Kitchen The kitchen is often the heart of a home, so include specifics on cabinetry, countertops, appliances, and layout. Note the dimensions, material, number of cabinets and drawers, and countertop square footage. List major appliances like the stove, oven, refrigerator, dishwasher, microwave, and any other built-ins. Describe the flooring type and any accent features like an island, pantry, or eat-in area. 8. Living Room In the living room section, list the room dimensions, main flooring types like hardwood or carpet, any focal points like a fireplace or bay window, and the number of entrances/exits. Note any built-in bookshelves or media centers and whether the space flows openly to other areas like the dining room. Describe the amount of natural light the room receives and its orientation in the home. 9. Bedrooms For each bedroom, list the exact dimensions, number of windows and closets, flooring type, and any additional features like ceiling fans. Note the size of the closet(s) and whether walk-in or standard. Describe the amount of natural light, room orientation, and location relative to living areas or full/half bathrooms. 10. Bathrooms In the bathroom sections, list the total number of bathrooms and the dimensions of each. Describe the flooring type, vanity, toilet, tub, and/or shower details like whether standard, garden, or walk-in. Note the countertop material and cabinet details. List any additional features such as double vanities, linen closets, skylights, or whirlpool tubs. Financials 11. Pricing For any property listing, the asking price is arguably the most important detail. When determining an asking price, you will need to consider the property's fair market value by evaluating recent selling prices of comparable properties in the local market. 12. Property Taxes Local governments and school districts administer property taxes. The tax amount depends on the property's assessed value and the tax rates in that location. Property tax amounts can significantly impact a property's attractiveness to buyers, so you must provide an accurate estimate of the annual property taxes. It is also important to note that property tax amounts are subject to change each year based on fluctuations in property values and tax rates. As you can see, each section of a property listing plays an important role in effectively showcasing the home. Just make sure everything is set and shown perfectly. To view the original article, visit the Realtyna blog. Related reading How to Write Compelling Property Descriptions 10 Real Estate Photography Tips to Help Your Listings Shine
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Common Mistakes to Avoid When Setting Up Your IDX Website
One of the most important aspects of having an impactful online presence is having an IDX (Internet Data Exchange) website, which allows you to display property listings from your local MLS directly on your website. While it's extremely beneficial to have an IDX website, all IDX feeds and websites are not created equally. There are several common mistakes to avoid during the setup process of an IDX website or tweaks to make to an IDX website after it's established that can make it much more effective. In this article, we'll cover these common mistakes and provide tips on how to avoid the pitfalls and create the most robust IDX website possible. Mistake #1: Choosing the Wrong IDX Provider Not all IDX providers are created equal. One of the biggest mistakes agents make is selecting an IDX provider without thoroughly researching their options. It's essential to choose a provider that offers robust features and user-friendly interfaces. Ultimately, the provider you choose should help you create a website that attracts clients and prospects but also gets them hooked and coming back for more. Mistake #2: Ignoring Mobile Optimization Over 60% of website traffic comes from mobile devices, which makes it crucial to ensure that your IDX website has mobile optimization. Failing to do so can result in a poor user experience and deter potential clients from exploring your listings. Mistake #3: Overloading Your Website with Listings While it may be tempting to display as many listings as possible on your IDX website, overwhelming visitors with too many options is counterproductive. Instead, focus on showcasing high-quality listings that are relevant to your target audience. Mistake #4: Neglecting SEO Search engine optimization (SEO) plays a significant role in driving organic traffic to your website. Many agents neglect SEO when setting up their IDX websites, which can result in poor search engine rankings. Without proper SEO, your listings might not reach the right audience. Explore 'From Clicks to Closings: Supercharge Your IDX SEO Game' to learn nine tips to boost your SEO. Mistake #5: Forgetting about Lead Capture Your IDX website shouldn't just showcase property listings, but it should also capture leads. Many agents overlook this crucial aspect and miss out on valuable opportunities to grow their client base. Implement lead capture forms strategically throughout your website to encourage visitors to provide their contact information, whether it's subscribing to your newsletter, scheduling a meeting with you, downloading a value-driven piece of content, or inquiring about a property. Mistake #6: Lack of Customization Whether you are using a generic IDX website template or have a customized website built, look for opportunities for customization. If you're able, invest in opportunities that allow you to tailor your site to your brand and target audience. Constantly look for ways to set yourself apart and make yourself stand out. Mistake #7: Failing to Update Regularly Prioritize regularly updating your listings and blog content to keep your website looking modern and refreshed and keep your visitors engaged. The market is constantly evolving, meaning your online presence and website need to evolve with it. Mistake #8: Overlooking Security Measures Security should be a top priority when setting up your IDX website, especially because you are handling sensitive client information. Instill trust in potential leads and gain an immeasurable advantage over competitors by ensuring that your website is equipped with robust security measures, providing your visitors with peace of mind. Enabling HTTPS or SSL will protect against cyber threats and enhance your website's credibility. By avoiding these common mistakes and taking the time to set up your IDX website properly, you can create a powerful online platform that attracts and engages potential clients, ultimately helping you grow your real estate business. To view the original article, visit the IDX Broker blog.
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Generating and Keeping Clients with Cloud CMA + Homebeat
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Unlock Your Farm's Potential: How to Pick the Perfect Neighborhood
Choosing the right neighborhood to focus your marketing efforts on is like planting your business seeds in the most fertile soil. Get that right, and your farm could yield incredible returns. That's where understanding turnover and leveraging a tool like RPR's (Realtors Property Resource) Turnover Calculator becomes a REALTOR'S® secret weapon. Understanding Turnover: The Metric That Matters Put simply, the turnover rate is the percentage of homes sold in a neighborhood over a certain period (usually a year). A high turnover rate is like a flashing sign for REALTORS®: it suggests active buyers, homes that don't linger on the market, and more opportunities to secure listings. Tip: Aim for neighborhoods balancing a good turnover rate with homes in your target price range. This sweet spot maximizes your chance of successful sales. RPR's Turnover Calculator: See Beyond the Numbers While turnover is important, it's not the whole picture. RPR's Turnover Calculator is designed specifically for geographic prospecting and helps you compare neighborhoods. Key Elements of the Calculator Hotness Score: This is where things get interesting. Not only does the calculator consider turnover, but it also factors in how quickly those homes are selling (average days on market). A higher score means a hotter, more active market where you're likely to get listings and close sales faster. Estimated Mailing Costs: Successful farming means consistent marketing, and that has a price tag. The calculator instantly tells you how much a mailing campaign might cost for a given neighborhood. This helps you plan a realistic budget. Tip: Don't blindly chase the highest hotness score. Match it with homes you know you can sell, and factor in your expected marketing expenses for the truest picture. The How-To Follow these steps to compare neighborhoods and pinpoint the ones with the highest turnover potential: Define Your Farming Territories In RPR, go to Research > Map Search. Enter the general location of the FIRST neighborhood you want to explore (ZIP code, neighborhood name, etc.). Use the Show Geographies menu OR the Draw tool to outline your farm area precisely. Click Save to save this area for later reference. Repeat these steps for each neighborhood you want to compare, saving each one as you go. Count the Homes in Each Neighborhood In the search bar, select Public Records from the Type/Status dropdown. Clear any filters you don't need for a comprehensive view. From the Use Saved Area dropdown, select the FIRST neighborhood you outlined. Click Search this Area and note the resulting number. This is your Total Number of Homes for that neighborhood. Repeat this process for each saved neighborhood, recording the total homes for each one. Track Recent Sales in Each Neighborhood In the search bar, change the Type/Status to For Sale, select Closed, and make sure the Include Public Records Sold box is checked. Set the date range to Last 12 Months using the calendar icon. Select a saved neighborhood from the Use Saved Area dropdown. Hit Search this Area and record the number displayed. This is your Total Homes Sold in the Last 12 Months for that neighborhood. Repeat this process for each saved neighborhood, recording the total homes sold for each one. Compare and Conquer Now that you have the data for all neighborhoods, head to the Real Estate Turnover Calculator. For each neighborhood, enter its name, total homes, and homes sold in the last 12 months. Add your average days on market (Days in RPR) and your estimated cost per mailing (You provide this number) to get a complete picture of your farmingpotential for each area. The calculator will automatically generate a Hotness Score, which combines turnover rate and average Days in RPR to help you quickly identify the most active markets. Analyze the results side-by-side to identify the neighborhoods with the highest turnover rates and the most promising opportunities. Smarter Farming with RPR Choosing a farm isn't a shot in the dark. RPR's Turnover Calculator gives you data-driven insights. Use it to pre-qualify neighborhoods, saving yourself time and energy by weeding out those that simply don't fit your model. Ready to pinpoint your ideal farm? Head over to the RPR blog and let the Turnover Calculator work its magic. See which neighborhoods in your area have that winning combination of hot sales and realistic budgets. To view the original article, visit the RPR blog.
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Products

Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Industry News

Surf's Up! Realtor.com Announces the Most Affordable Beach Towns in America
With Median List Prices Under $450,000 these Beach-side Spots May Offer an Affordable Opportunity to Get Year-Round Vitamin Sea SANTA CLARA, Calif., May 21, 2024 -- Sixty-nine percent of Americans say they dream of owning a vacation home one day. While typical waterfront home prices may make this aspiration seem out of reach, Realtor.com® just released its Most Affordable Beach Towns in America list where home buyers can buy into a beach-side lifestyle without breaking the bank. In rank order, the Most Affordable Beach Towns in America include: Pascagoula, Miss. - Median List Price*: $164,900 Atlantic City, N.J. - Median List Price*: $239,000 Deerfield Beach, Fla. - Median List Price*: $239,950 Dennis Port, Mass. - Median List Price*: $277,500 Myrtle Beach, S.C. - Median List Price*: $299,500 Corpus Christi, Texas - Median List Price*: $315,000 Sunset Beach, N.C. - Median List Price*: $340,000 Grand Isle, La. - Median List Price*: $375,000 Newport, Ore. - Median List Price*: $399,950 Ocean Shores, Wash. - Median List Price*: $425,000 * Based on data as of March 2024 "Water lovers on a budget may want to check out No. 1 ranked Pascagoula, Miss. It's located off of two major waterways: the Gulf of Mexico and the Pascagoula River and offers a lot of fun outdoor activities from fishing off the pier, to kayaking in its unimpeded river system, to an annual summer music festival," said Keith Griffith, Journalist, Realtor.com®. "Pascagoula is also home to Chevron's largest refinery and Ingalls Shipbuilding, which is Mississippi's largest manufacturing employer, indicating the great mix between work and play that makes the beach town an attractive place to live." Over 80% of Americans have been on a vacation within the past 5 years, and more than one third enjoy looking at real estate listings while on vacation. Though not all vacations end up beach-side, for fifty-six percent of Americans, their ideal vacation home is by one, and this year's list of affordable beach towns offers them a combination of coastal living with access to a sandy public ocean beach, adequate inventory and affordable median home listing prices. The Price is Right The towns represented in this year's list of Most Affordable Beach Towns all have median home listing prices under $450,000, with options scattered across the country including spots in the northeast like Dennis Port, Mass. and Atlantic City, N.J., as well as the Carolinas, like the popular summer destination of Myrtle Beach, S.C. and the picturesque-named Sunset Beach, N.C. A Sea of Options and Locations The beach towns that made the ranking this year offer prospective buyers a number of options including plenty of condos, which are typically priced lower than single-family homes and contributed to the lower median list prices. While the list includes some usual suspects on the Gulf Shores like Pascagoula, Miss. and Grand Isle, La., for the first time the West coast made an appearance with not one, but two showings; Newport, Ore. and Ocean Shores, Wash., which took the #9 and #10 spots respectively. Cape-Cod enthusiasts may even find some luck in the village of Dennis Port, Mass., where small beach bungalows abound. To read more on the Most Affordable Beach Towns visit Realtor.com® News & Insights section to read all about it. Methodology Starting with a federal database of beaches and their locations, we created a list of coastal cities and towns. Then, we ranked them by median listing prices in March for single-family homes, including condominiums but excluding mobile homes. Only cities with at least 25 active listings for the month were included, to ensure adequate inventory. To make the final list, these beach towns had to include a sandy, public access ocean beach within the city limits. Cities on the coast of estuaries, such as inland bays and sounds, were excluded from this year's rankings. Finally, to ensure geographic diversity, we have only included the single most affordable beach town per state in the top 10 ranking. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Florida, Texas rank best for home buyers in new Zillow index
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Second Century Ventures Announces Eight Companies for REACH LATAM 2024 Cohort
MEXICO CITY (May 15, 2024) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, has announced the selection of eight companies for the second annual REACH Latin America (LATAM) cohort. Those selected for the 2024 program will join a portfolio of more than 250 technology companies across six major markets worldwide. The acclaimed REACH program aids in launching and accelerating companies with high-growth potential in the real estate, construction, financial services, banking, home services, and insurance sectors. "The 2024 REACH LATAM cohort is at the forefront of a technological revolution in the real estate and construction industries," said Carlos Rousseau, managing partner of REACH LATAM. "These eight innovative startups harness AI and blockchain to reshape how we invest, build and manage properties. We are excited to support their growth and witness their impact on the industry and people across Latin America." The companies selected include: WBuild optimizes the investing and asset management processes through advanced legal frameworks, blockchain and AI. This enables investors to access and build personalized portfolios while allowing developers and asset managers to better service their customers. Propi accelerates the sales and rental of residential real estate in Central America, making the process easier for buyers, landlords and tenants. HippoBuild provides construction companies with a comprehensive platform to optimize procurement and supply chain processes using real-time data. Mica improves the renting process for all parties involved through its underwriting risk model and provision of financial tools. Viventa assists Latin American migrants to purchase homes in their countries of origin, providing expert legal and financial guidance throughout the process. Neo is an AI-enhanced platform connecting developers, agents, home buyers and international investors, addressing market needs in pre- and under-construction real estate. Cuid offers reliable AI security for homes and businesses. Alterhome is a Platform as a Service (PaaS) model launching vacation rental businesses worldwide. "The diversity of solutions within this group is truly remarkable," said Dave Garland, managing partner, Second Century Ventures. "We’re thrilled to support their growth and witness the synergies that will emerge as they collaborate and innovate together." REACH LATAM provides an extensive curriculum, including education, mentorship, exclusive networking opportunities and substantial exposure to the global real estate marketplace. To learn more about REACH LATAM and how you can get involved, please visit nar-reach.com/latam. About REACH REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, REACH leverages the association’s 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship, and market exposure. About the National Association of Realtors® The National Association of Realtors® is America’s largest trade association, representing 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.
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Revive Adds First-of-its-Kind Neighborhood Report Feature to Vision AI, Transforming Real Estate Valuations with AI-Driven Condition Analysis
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Companies

VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results. Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact sara_nauert@dell.com Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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